Month: November 2017

Don’t Sink When You Can Swim:

Bogged Down In Details

Many times we will meet with clients who already have in mind which tactics they would like to employ. They’ve been told they need XYZ and they want us to produce it. Imagine this scenario: A client calls our office. “Hey guys, I was just talking with my wife’s uncle’s friend who owns a business…. Read more »

Perceived Value:

Perceived Value

The short answer is: Everything Let’s begin by first defining perceived value. Investopedia defines perceived value as: Perceived value is the worth that a product or service has in the mind of the consumer. For the most part, consumers are unaware of the true cost of production for the products they buy; instead, they simply… Read more »

Fiber Internet:

“Do you want to move to Houlton (Northern Maine)?” was the question my wife asked me one evening. My background is in Marketing and Design. Northern Maine is known for potatoes and Moose. It’s the place where US Interstate 95 runs out. Last call before New Brunswick, Canada. No, I most certainly did not want… Read more »